By Doren Aldana

Here’s a question for you: Why should your prospect do business with you over every other option available to them? I’m here to tell you, if you don’t have a compelling answer to that question, chances are, you’re losing more deals than you should to your competition. Have you ever wondered how you can create a compelling unique selling proposition for your mortgage business — so you can convert more prospects into loyal clients? If so, I’ve got a simple template that makes it easy. Here’s how it works…