By Doren Aldana
There’s no question about it…
Today’s purchase market is tough. Really tough.
As rates continue to climb, more and more borrowers are getting priced out of the market.
Not to mention the fact that everyone and their dog in the mortgage space are chasing after the same Realtors.
According to NMLS and MBA data, 2 out of 5 LOs didn’t renew their licence in 2022 and 32% of mortgage companies went out of business or merged.
Collectively in 2022 and 2023, mortgage lenders have laid off of thousands of employees.
Just in the past week, I personally spoke with three loan officers who were forced to go back to 9-to-5 prison out of financial necessity.
Your competition is dropping like flies right now!
This question is, how can you ensure you’re not one of those statistics?
How can you position yourself to prosper in the face of this market shift, as opposed to being purged by it?
How can you WIN in ANY market, not just a “fair weather” market?
The answer is SIMPLE, but not easy…
To WIN in ANY market, you must master the art and science of attracting top-producing Realtors as EXCLUSIVE partners (who each send you 1-3+ deals per month)… without inflicting yourself with the hell of cold calling, begging, bribing or kissing butts.
The question is how?
You see, if you want to win in ANY market, you have to master the game of building stability through diversification.
If you’re sitting on a one, two or three-legged stool, you’re bound to go WHACK on your back.
Likewise, if your stool has wobbly, weak legs, you’re bound for a WORRY attack.
Wobbly, weak partners produce a wobbly, weak pipeline.
For example, most low-producing Realtors are already back to selling solar or driving Uber. The part-timers and poor-performers are always the first to get purged.
To insulate yourself from the turbulence, you need to hitch your wagon to the Top Dogs (doing 15+ buyer sides per year), who are least and last affected by market downturns, versus first and most.
In tough times, the top producers are the ones who…
Take market share
Get resilient and resourceful
Turn adversity into opportunity
Expand their marketing
Position themselves to prosper
Those are the eagles you wanna soar with, so stop pecking around in the chicken yard with the chickens, and start soaring with the eagles!
The question is…
How can you rise above the crowd and cut through the clutter in today’s hyper-competitive marketplace?
How do you position yourself as the “Welcome Guest” instead of the “Annoying Pest”?
How can you flip the script so the Realtor needs YOU more than you need them?
Those are the “Million Dollar” questions I’ve dedicated my life to answering since 2005. Not my first rodeo.
If you hadn’t noticed by now, it’s not an easy code to crack, you can’t just Google search it.
But if you dedicate yourself to something long enough, eventually it starts to reveal its secrets. This is no exception.
Now, it’s time for me to pay it forward. My pain, is about to be your gain.
I’m on a mission to teach you what I’ve learned over the past two decades, so you can THRIVE (not just survive), and live your BEST LIFE now, regardless of market conditions!
In this new doodle video, I reveal how you can get FREE instant access to my groundbreaking Masterclass, where I walk you through the mortgage industry’s most battle-tested, 5-step formula for “Cracking the Realtor Code” once and for all. Watch it now…
