By Doren Aldana
As you may have noticed, when it comes to Facebook marketing for loan officers, there’s a million and one ways to waste your time and money on crap that doesn’t work.
Here are 2 BIG REASONS why most loan officer Facebook marketing fails…
REASON 1: You’re Forced to Become a Techie Whiz Kid and Marketing Expert.
If you try to figure out how to do all this stuff yourself, you become the bottleneck. Let’s face it: most mortgage pros hate doing “techie” stuff and cringe at the mere thought of having to figure out Facebook’s ads manager, write compelling copy, pick the right images, create killer landing pages, etc. Makes your head spin just thinking about it, does it not?
REASON 2: Generic, Dumb Digital Agencies That Don’t Know Jack About Mortgage Marketing.
If you decide to delegate this to a digital agency, chances are, even if they’ve had a ton of success in other industries, they won’t have the “secret sauce” required to get you a POSITIVE RETURN ON INVESTMENT with your Facebook ads. Let’s be real: every niche has it’s nuances and hidden secrets for success, until and unless you know what they are, you’re going to pay STUPID TAX.
REASON 3: Bad, Lack Lustre, Faulty Follow Up.
You’ve heard the saying that, “The fortune is in the follow up.” Not only is this true for getting repeat and referrals from your happy clients, it’s ESPECIALLY true when it comes to converting leads into closings. SPEED to LEAD matters. The faster you engage that lead to get on the phone, with the right WORDS that WORK, the more likely you’ll convert them. The problem is, most mortgage pros don’t have a clue how do to this properly, and it costs them BIG TIME in lost deals.
These three BIG reasons are exactly why SMART mortgage pros come to us for help.
Over the past 15 years, we’ve “cracked the code” on those 3 critical elements and the results speak for themselves.
Case in point, here’s how Jeff Nunley generated 200 Leads, 20 Apps, 6 pre-approvals and 2 Realtor Partners from a $300 Ad Spend…
Check it out…