By Doren Aldana

One of the biggest problems with most mortgage marketing out there is that it doesn’t offer anything UNIQUE that makes it STAND OUT from the clutter. Everyone just seems to be touting the same thing: best rates and best service! While that may work to a certain extent, it will never give you MARKET DOMINANCE. Instead of yelling louder and harder with the same old boring marketing message, why not focus in on a specific niche and then offer a unique value proposition that’s almost irresistible to your ideal prospects? Here’s an example of how to do it…