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Announcing an Amazing New Mortgage Marketing Coaching Program Designed Specifically for Mortgage Professionals who want to Build A More Consistent, Steady, Certain Flow of Closed Deals and Still Have a Life...
“You Too Can Become A Superstar Mortgage Broker in Less than 6 Months... Even Starting from Scratch...”
"In Just a Few Minutes You'll Learn The Guarded Secrets Most Mortgage Agents Will Never Know About How To Steal Market Share Away From the Banks, Gain Total Immunity To Market Conditions and Earn A Rock Solid Six Figure Income...
...Using My Proven 15 Step Formula"
Click Here for a Message from Doren Aldana 
Dear Mortgage Professional,
How often do you find youself saying: "I wish I could get steady flow closed deals so that I could do what it is that I love to do." Unfortunately, too many mortgage professionals have strong underwriting skills, but they don't know how to effectively attract new clients and retain their existing clients. This is a common problem that I hear over and over again.
Frequently, I get calls and emails from mortgage professionals that express to me in private their feelings of frustration and anxiety in their marketing efforts. Perhaps, there are times when even you feel...
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Frustrated with your inability to attract new clients.
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Tired of networking with little or no results.
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Discouraged because you can't seem to turn interested prospects into closed deals that put money in your pocket.
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Annoyed because you're not getting any return on ad dollars your invested.
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Puzzled as to what marketing tactics you should be using and how to use them.
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Confused because you are just starting out and don't know the most effective way to get your first clients.
This is understandable. You see, you were probably trained in how to be an effective underwriter and mortgage agent. But no one taught you the secrets for attracting new clients. Or you might have been taught basic marketing principles but no one ever explained how to actually implement the tactics you were taught.
I've even known a few mortgage professionals that got so frustrated that they called it quits.
Please don't do that!
If you...
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Would you like to have a thriving mortgage business with all the clients you can handle and still have plenty of time to be with your family...
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Want to learn how to make qualified prospects pick up the phone and call you...
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Would enjoy picking and choosing the deals you want to work on...
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Are interested in becoming a well-known and recognized leader in your industry...
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Enjoy a rock solid six-figure income that keeps coming in like clockwork, regardless of market conditions...
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Would like to attract more clients without feeling pushy or like a salesperson...
...then I'm confident that you'd benefit from what I have to say.
But there is one thing that I find interesting. I'm always amazed at how one mortgage professional could be making a boat-loads of money while others are struggling just to make ends meet.
"Why Do Some Mortgage Professionals Attract All the Clients They Can Handle While Others Have to Struggle Just to Make Ends Meet?"
It's true. Some mortgage agents bring home $ 200,000 or more a year while others struggle just to make $ 20,000. It seems strange, I know. There is a vast disparity between similar agent's income.
In fact, I personally know a few mortgage agents who are NOT very impressive but they still seem to get all the clients and closed deals they want. Would you like to know why?
If you pay close attention to what I'm about to reveal, you'll find out why.
There's an old saying in marketing...
“...Any Fool Can Make Soap, It Takes a Marketer to Sell It”
You see, you can be the best underwriter in the world. You may be able to close deals quicker, faster and easier than anyone elase around-- but if no one knows about you and what you can do for them, you'll go no where.
The faster you understand this truth, the closer you are to becoming a well-paid, highly-respected mortgage professional.
"Your Primary Job is NOT Mortgage Brokering; it’s the Marketing of Your Mortgage Brokering Services!"
You might think of yourself as a great mortgage broker but so are thousands of other mortgage broker. Remember, anyone can become a great mortgage broker...
…but it takes a "marketer" to sell mortgage brokering services!
That's why there is such a disparity between the successful mortgage professionals and those that don't "get it."
Failing to understand (or accept) this principle is so poisonous that it can kill any mortgage business...fast. You might be an underwriting wizard, but that alone won't get new deals landing on your desk.
No matter how great your technical skills are, your business will wither away and die like many, if you can’t convince people to use your services.
"But When I Use the Word 'Marketing' Most Mortgage Agents Start to Cringe and Shrink in Fear.
But You Don't Have to..."
...because I'm going to teach you how to market your services with dignity and self-respect. And the fact is, as much as you don't want to sell yourself, people don't want to be sold to. No one wants to believe they got "sold."
You see, there is a misconception in the professional services industry that you have to "sell yourself" by telling people what you do and how great you are.
Nothing could be further from the truth.
The truth is you have two choices when you select your marketing message.
You can choose what I call, "selling-based marketing," in which you play the role of a salesperson. Or you can choose to deliver an "education-based marketing" message, which puts you in the role of an educator.
I wish I could take credit for inventing this powerful form of marketing; however, Education-Based Marketing was invented by marketing expert Trey Ryder, who uses this same marketing method to help lawyers achieve stunning growth in their law firms.
"If Your Credibility and Image are Important to You, Then You Owe It to Yourself To Learn More About Education-Based Marketing"
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Education-Based Marketing – The process used to attract and land highly-qualified clients by giving them what they want, information and advice, and removing what they don’t want, a sale pitch.
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Education-based marketing is the exact opposite of selling-based marketing, which is built around a sales pitch and is often delivered using methods that abruptly reach out to prospective clients. Examples of selling-based marketing could be telephone cold-calling, unsolicited direct mail, and blatant advertising.
The problem with this selling-based marketing is...
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Prospects go out of their way to avoid you and your sales message. People are repulsed by sales pressure and sales tactics.
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Prospects don't trust you because most salespeople will do anything to make money.
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Prospects get defensive because they know you're going to try to sell them something they neither need or want.
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YOU feel scared, timid, and embarrassed because you have to overtly boast about your mortgage brokering services.
With Education-Based Marketing, the method of marketing I teach in my Mortgage Superstar Coaching Program, your message is built around the sharing valuable information. Your educational message replaces your selling message.
With education-based marketing, you look for opportunities to give away your valuable information, which positions you as the "logical" and "only" coaching or consulting choice for your prospect.
The benefits of using education-based marketing are...
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You give prospects what they really want, which is information and advice and remove what they don't want, a sales pitch.
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You maintain your dignity because you never make any effort to sell.
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You establish yourself as a credible authority because prospects see you as a reliable source of information and advice.
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You don't seek out new prospects -- they call you!
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You reach prospects early, during the first stage of the decision-making process, often before they call your competitors.
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You identify lukewarm prospects who may be afraid to call you, but aren't afraid to request your information.
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You can track your marketing because you know precisely how many prospects respond to your marketing efforts and how many go on to become clients.
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You increase your referrals from prospects because they feel loyal to you due to your efforts to help them, even if they don't hire you.
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You gain a competitive advantage because few, if any of your competitors are using education-based marketing in their marketing efforts.
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You can multiply your marketing efforts by presenting your best and most powerful marketing messages, even when you're not present.
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You gain compound exposure through your marketing efforts because your information and advice is passed around by your prospects.
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You marketing costs decrease because you don't waste your precious marketing dollars marketing to those who aren't, and will never be your prospects.
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You save valuable time by answering common questions and concerns in your online and offline marketing materials.
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You feel good about yourself because people will appreciate your help and advice.
With all the benefits you receive using an education-based marketing approach to your practices, why would you want to market your mortgage brokering services any other way? It just doesn't make sense, does it.
"Here's an Overview of What You'll Learn When You Invest in the Mortgage Superstar Coaching Program"
The following is just a sample of what you'll discover when you enroll in the mortgage superstar coaching program:
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Six critical criteria that will immediately help you find a super-profitable niche that you can exploit with little effort. Every mortgage needs a niche to focus on but very few know how to select the right niche and how to immediately penetrate it for fast profits.
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How to get your prospects begging to use your mortgage brokering services. Did you know that you can double your commissions by simply presenting your services in a different way? You can…and I’ll show you how.
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How to craft an irresistible marketing message that will capture your prospects attention and force them to pick up the phone and call you for more information. This 5 step process works on paper as well as on your website.
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An unusual, but wildly effective method for gathering dynamite testimonials from your clients that you can use to enhance all your marketing materials. You'll learn how to instantly get awesome testimonials from from your clients right on the spot without through gruelling procrastination!
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A comprehensive checklist and explanation of all the marketing collateral you need to market your services successfully. You can use this list as an action item to-do list.
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A foolproof, “autopilot” follow-up prospect marketing system that successfully produces consistent results day in and day out, even when you’re not in the office. You’ll find out step-by-step what software to use, where to get it, and how to set it up. 98% of mortgage professionals DON’T have a clue how to do this!
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How to put your face-to-face networking on steroids using my “Reverse Networking” technique that forces people to ask YOU what you do and how you can help them. I’ll be honest with you, I’m not a big believer in face-to-face networking, but if you do attend a networking function, I’ll show you how to get the absolute most out of your networking experience.
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A step-by-step explanation of how to start your own private networking group using the “Team 100” program. I’ll explain how this brilliant program (taught to me by the late Thomas Leonard) can potentially expose you to over 25,000 prospects in your local area in a matter of months…and its simple to administer.
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Establish yourself as “THE” expert in your niche and expose your expertise to thousands of qualified prospects using the power of free publicity. I’ll expose you to a simple strategy I used to get my own articles in several of my niche industry’s most popular trade magazines and how you can use the exact same strategy too.
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A paint-by-the-numbers 5-step formula for writing articles that can be published in newspapers, magazines, ezines, and posted on your own website. Writing articles is the fastest way to get recognized on the Internet and in your industry. Using my formula it becomes as easy as 1-2-3.
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How to use targeted direct mail to get new clients and expand referral business. If anyone ever tells you that direct mail doesn’t work for mortgage professionals don’t believe them. It’s absolutely false! Some of the most successful mortgage brokerages in the world have been built using direct mail. I’ll show you how.
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How to use small space ads to attract hot qualified prospects to your business. Here is another myth that I’ll shatter. Advertising can work extremely well for attracting new clients. But there is a system for doing it right. I provide specific examples of actual ads that have been battle-tested by my clients and have been proven to attract qualifed clients.
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Secrets to building a mortgage broker website that generate thousands of leads and converts them into paying clients. There are EIGHT specific elements that every mortgage professional website MUST have to get your phone to ring. Unfortunately, 85% of all mortgage agent websites lack most, if not all these critical elements.
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How to create a monthly client newsletter that guarantees you get your clients renewal, re-purchase, and refinance business and unleashes a flood of unsoliceted referrals. You'll get a complete newsletter template that has been time tested to work time and again. It's very simple, yet most mortgage agents have no idea how to do this... let alone empoy it.
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How to get a flash flood of referrals – without even asking for them! I admit it, I hate asking for referrals, so I’ll show you how to get tons of referrals without asking a single person for names (I hate that!).
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Finally, I reveal my 7-step method for creating your own personal Guerilla Marketing Plan. If you create your marketing plan the way I teach you, you’ll never have to worry about getting clients ever again. You’ll have more than you can handle. |
"The Mortgage Superstar Coaching Program Comes With 16 Fill-In-The-Blank Booklets, 19 hours of Training, on over 20 Downloadable Audio MP3's So You Can Listen and Learn on Your Computer, In Your Car or On Vacation"
The Mortgage Superstar Coaching Program starts off by introducing you to the Coaching and Consulting Sales and Marketing Model©, which gives you a high-level overview of the steps you need to take to successfully close a prospective client.
Each step is then broken down into specific marketing strategies and tactics that you can implement right away.
You'll also receive over 70 exhibits you can swipe and steal to use in your own practice. They include postcards, letters, diagrams, speaker sheets, query letters, ads, press releases, referral cards, business cards etc. It's all there!
this is Doren Aldana and I want to assure you there is a better way to
market your mortgage business.
- Are you frustrated by the slow growth of your mortgage business?
- Are you looking for a faster, easier way to increase your sales?
- Are you feeling overworked, underpaid, and out of balance?
Whether you are just launching a new career in this rewarding
profession, or you made a million last year and want to double your
income, you’d like to find an easier way to get more qualified prospects
calling you for loans, so you can work less & earn more.
You can grow your business by 50% to 500% within just a few months
with these proven marketing strategies and techniques.
Discover how you can…
 Generate a steady flow of motivated mortgage prospects
Get more eager prospects calling you
Get more leads and clients from your advertising
Generate profitable referral frenzies at will
Convert a higher percentage of prospects into loyal clients
Increase your sales and profits with less hassle and effort
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