"Introducing My Private Collection of Highly Acclaimed Mortgage Marketing Articles, Which Contain Little Known, Highly Effective Mortgage Marketing Tactics...

That You Can Access Absolutely FREE"   

•  How to Thrive in 2007
  In this article I reveal a very simple 7 step mortgage marketing plan to help you focus your marketing business and produce breakthrough results in 2007 and beyond!

•  What Realtors Hate About Mortgage Originators
  Would you like to get more referrals from realtors? Discover 5 reasons why realtors don't want to do business with your mortgage company and what you can do about it.

•   8 Mortgage Marketing Sins that Kill Business Growth
  In this article I reveal eight deadly marketing sins mortgage professionals commit that could be crippling your business growth in the mortgage business.

• 6 Steps to Expand Your Prospect Base Through Niche Marketing
  Find out how to narrow your marketing focus. The result is a more effective use of your precious marketing dollars and a much higher prospect to client conversion rate for your mortgage business.
  

•  How Free Giveaways Can Help Get You All the Mortgage Clients You Want
  How offering free giveaways to mortgage prospects and clients is a powerful business building strategy that can result in a flood of new and repeat mortgage clients.

• Follow-up Marketing: How to Close More Deals With Less Effort
  If you’re a broker mortgage or loan officer and you’re only doing one or two follow-ups, imagine all the business you’re losing?  Not following up with your mortgage prospects and clients is the same as filling up your bathtub without first putting the stopper in the drain!

•   12 Elements of a Winning Mortgage Print Advertisement
  Nobody can guarantee a winning ad. The only way to know for sure is to test it. But there are several elements that you can incorporate into your ad or postcard mailing to give it a better chance of being a winner. Use these elements as your own personal “winning ad checklist" to your business.

•   Education Based Marketing: How to Attract More Clients without Selling
  Education-Based Marketing captures prospects earlier in the decision process and establishes a relationship of trust, resulting in dramatically higher sales and closing ratios. Mortgage Professionals that seek to develop a relationship of trust by delivering a non-threatening educational message will position themselves as their prospect’s first choice for financing their home.

•   Newsletter Marketing: The Ultimate Tool for Referrals & Repeat Business
  One of the most costly mistakes I see mortgage professionals fall prey to is their tendency to myopically focus on acquiring new clients and in doing so they neglect the largest asset they will ever have in their business: their client database.

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