Frequently Asked Questions
Q: Why would I need a Mortgage Marketing Coach?
Answer: Every great performer, whether an Olympic athlete, business legend or performing superstar, is surrounded by coaches and advisors.
As the pace in the world of business increases and becomes more and more competitive, it is becoming increasingly difficult to keep up with changes in your industry, let alone the latest innovations in sales and marketing strategies. Having your own personal Marketing Coach or Marketing Advisor is no longer a luxury … it has become a necessity. On top of all this, it’s difficult to get a truly objective answer from yourself. Clearly you can survive as a mortgage professional without the help of a marketing coach, but it’s almost impossible to reach your fullest potential!
Q: Doren, is it true that you’ve never been a mortgage professional yourself? If so, what do you know about mortgage marketing?
Answer: That’s a fair question. Yes, it is true… I’ve never been a mortgage professional. Believe it or not, whether you market a mortgage, a car, a house or any big ticket item, many of the marketing strategies you use to get prospects to call you and have interest in what you have to offer are exactly the same.
The fact is, I’ve had the opportunity to see a diverse range of businesses from a multitude of different industries. Before I started specializing in mortgage marketing, I was able to work with hundreds of business clients in a diverse range of industries, which gave me an experiential base most people don’t have the opportunity to benefit from.
For example, I would go over and work in industry A. And while I’m over there, I notice something they’re doing that’s phenomenally effective. I see that hardly anybody else outside their business is doing it, but they could be doing it, so I borrow it from industry A and I take it over to industry B.
And while I'm over with my industry B client, I notice something they're doing that hardly anybody else is doing (but could be doing), and so I borrow from industry B and I take it back and teach it to industry A. Many of the marketing practices I share in this coaching program come from the auto industry, the professional services industry, the health & fitness industry, and the Internet marketing industry. You will benefit from my years of experience working in many different small business industries because I will give you “out-side the box” marketing strategies that are guaranteed to make you stand out from your competition.
Q: What does a Mortgage Marketing Coach do?
Answer: Simply put, your Mortgage Marketing Coach will work with you as your partner in success to help you make your goals a reality. From weekly coaching calls and goal setting sessions, to creating marketing pieces together, you’ll develop new sales strategies and marketing systems that allow you to earn more and work less. In a one-to-one environment, you’ll learn all you need to about know how to make your business dreams come true.
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Your Mortgage Marketing Coach will work with you on your sales, marketing, and business development initiatives, and all elements of your Marketing Plan. Unlike other coaches and consultants, your Mortgage Marketing Coach will do more than just show you what to do ... they’ll actually hold your hand and guide you through each step of the implementation process.
They’ll be with you when you need them most … as each idea takes shape, as each campaign is launched, when you need little pointers for making ‘it’ happen, when you need someone to talk to, when you’re faced with daunting challenges, and most importantly, when you’re just not sure what to do next. Your Mortgage Marketing Coach will be there every step of the way.
In addition, you’ll have exclusive access to an extensive assortment of content-rich, “How-To” live and recorded teleseminars, downloadable templates, scripts, checklists, articles and forms. That means you can avoid trial and error, and get better results faster and easier, with less stress. Your Mortgage Marketing Coach acts as a conduit between all of our resources and your business needs.
Q: Won’t this mean more work for me?
Answer: Clearly, when your initial plan is set up, it might seem like a great deal of work … but then, no one ever said attaining your goals would be easy. In the first few months, it’ll take some work to adjust, some effort to get over the ‘hump,’ so to speak … but the further you get into the program, the less effort you’ll have to make.
You will, however, be literally amazed at how focused you’ll become and how much you’ll accomplish. With your focus, our coaching, and most importantly, our proven Mortgage Marketing systems, you’ll be achieving a great deal more with the same, or even less work than before.
Q: How much will it cost to implement these strategies in my mortgage business?
Answer: Some of my strategies will cost nothing and most cost less than two hundred dollars. You’ll see immediate profits from them regardless which strategies you use first.
I don’t care whether you run a big business, or currently advertise in the Yellow Pages, newspapers, whatever, or you’re a “little guy” pinching every penny you have, there are strategies in my system that will work for you that you can easily afford.
Q. What if I’m working on a Shoestring Marketing Budget?
Answer: That’s okay. You can use some of the strategies that cost nothing to get started. These strategies may take a bit more time, but if you’re broke, you probably have a bit more time on your hands to implement them. Then once they start making you money, you can start doing some of the other strategies.
Q. How long before I see results?
Answer: Some of the strategies will produce immediate results. You can start using them today and see results this week. Others will take a week to 10 days and some others will take a few months. Within 6-12 months, you won’t remember how it felt to not have enough business. One thing is for sure, within the first four weeks, you will know you made a smart decision enrolling in my marketing coaching program and putting it to work for you.
Q: What makes Power of Choice Coaching different from other mortgage training companies out there?
A: Power of Choice coaching understands that the highest leverage skill that can make the most significant breakthroughs in production and profits… is the skill of Marketing!
Unlike most marketing training companies that train theory, or vague general concepts, we get right to the bottom line and give you highly actionable, very specific proven marketing strategies that can be implemented immediately with solid results. Unlike other training companies that recommend very costly and often ineffective marketing tactics like institutional advertising, we specialize in low-cost, high-profit, direct-response marketing strategies, most of which are completely free! Perhaps the most important differentiating factor that separates Power of Choice Coaching from the rest of the pack is we offer the added advantage of personalized 1-on-1 coaching, where you get your very own Mortgage Marketing Coach to support you, encourage you, and guide you every step of the way.
Q. I’m a Licensed Realtor As Well. Will This Work For Both My Real-Estate Business As Well As My Mortgage Business?
Answer: Absolutely. The strategies I teach were specifically designed for marketing any service based business. The strategies and principles stay the same. The only thing that changes is the education-based collateral material that you will use (i.e. special reports, sales letters, postcards, phone scripts etc.)
Q. Will this system work in my part of the country?
Answer: Yes, these strategies have been shown to work just as well in Toronto as they do in rural Campbell River. They’ll work in good economies and bad. While other mortgage professionals around you are complaining how bad things are, you’ll be making more money than ever before.
Q. I’ve been through a mortgage underwriting course already. Why do I need this?
Answer: There is a big difference between marketing and underwriting. Underwriting training helps you package and place the loans more efficiently and allows you to close more deals with less effort. But all the best underwriting in the world won’t do you a bit of good unless you have qualified prospects submitting their loan applications. That’s why after you go through the $ 2,000 - $ 3,000 underwriting course, they’ll insist that you sign up for their $ 4,000 marketing course. (Don’t worry, I have no intention of charging those insane prices!)
Q. How much does this program cost?
Answer: That’s the best part! I put a lot of careful thought into how much I should charge for this coaching program, in addition to, all the bonuses I will be offering you. I wanted to make your purchase as 100% RISK FREE as I possiblly could. But before I tell how much you’ll need to invest to receive this powerful system I should share with you how I came up with the price…course.
"How I Priced this Coaching Program and
Why You Can't Afford Not to Invest in It"
As I considered about how to price the Silver and Gold Membership of the "Mortgage Superstar Coaching Program", I wanted to ensure that I met two important criteria:
FIRST CRITERIA: The value that mortgage professionals will receive from this program should result in a 10:1 return on investment. This means that if you implement, even a few, of the marketing strategies included in the course you will receive, at a bare minimum, 10 times the amount of gross margin that you invested in the cost of the system.
SECOND CRITERIA: Let’s say your average commission per loan was $ 1200. That’s conservative right? Yours is probably more. But with those conservative numbers, your hard-dollar breakeven point on your investment in the Silver coaching program will be covered once you get 1 measly extra client within the next 365 days. That’s right, if you acquire just ONE extra client from your Silver coaching program in the next year, it will have paid for itself many times over. And that isn’t even accounting for any renewals or refinancing or referrals you get from those clients down the road.
So to answer your question bluntly, the Gold membership which includes private 1-on-1 coaching is $ 497 per month. The silver membership which gives you access to my members only website and my live marketing tele-seminars, is only $ 27 per month plus a one time registration fee of $ 397.
Let me tell you first off, it's simply IMPOSSIBLE to not attract more than one client with this coaching program. In fact, if you actually implement what I coach you to do, it's impossible NOT to achieve a 10:1 return on your investment. It's probable that you'll earn a 10:1 return on your money in less than a month as a result of implementing just one of the lead generation systems you'll be taught in the course. To be more realistic, you can probably expect to triple or quadruple the leads you are currently receiving today. From my experience, that is a VERY conservative estimate.
Q. Can’t I just learn this stuff on my own – why should I pay you?
Answer. I’m sure you could learn this on your own….but why? How valuable is your time and money? Listen, people pay you to find them a mortgage because you’re the expert. You’ve “been there and done that” and have the stripes on your back to prove it. I’ve spent years and thousands of dollars collecting, testing, implementing, and perfecting these strategies with great success in hundreds of small businesses. I’ve learned what works and what doesn’t so you don’t have to. Why reinvent the wheel (at the expense of losing a ton of money?)
Q: What happens if I decide to cancel?
A: If you are a Silver member you can cancel at any time. No strings attached. If you are a private coaching client as a Gold member, you would need to provide 30 days written notice by fax, email or mail. However, we recommend that you commit to a minimum of 6 months to get a full appreciation for the expanded results our coaching will give you. Anything less than 6 months is like asking for a harvest in the spring.
Q: Are there any guarantees?
Answer: Yes and no. We must do our part in providing the resources you need to succeed, however, it’s ultimately up to you to fully implement the strategies and ideas in your business. With that said, to help make your decision easier, here’s Doren’s…
“No Way You Can Lose, Iron Clad, 45-Day Money Back Guarantee!"
I personally guarantee that if you make an honest effort to implement my recommended proven success strategies in your business, you’ll produce expanded results. You’ve got 45 days to prove to yourself these mortgage success strategies really do work. You must agree that you have gotten enough value to add to your business, at least 10 times the amount you have invested, or I’ll give you a no hassle refund right on the spot. Plus, you get to keep over $ 1287 worth of manuals, workbooks, templates, software and audio programs -Absolutely FREE- as my way of saying “thanks for your time.
